We focus on the value and contribution of your customers and link this back to the operations & customer strategy. This results in a better view on the strength & weaknesses of your current customer base and newly acquired customers
We use data analytics, data mining and machine learning algorithms to create a deeper understanding of your customer answering questions like : What are his needs & interest, What is he looking for and what is the potential
contact strategy & next best action
Delivering the answer on what is the next best action for my customer delivering best lifetime value and customer loyalty.
Measuring is key to keep track of your customers.
Glickman combines value, usage & needs based segmentation’s that inspire the value propositions customers are really looking for.
Customer data roadmap
We co-create roadmaps and action plans enabling you to actively ‘capitalise’ on your data. foucsing in capturing, enriching and acting upon data in an off and online world